A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
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Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has
The WARC Media Awards are an international competition with 300+ entrants vying for a coveted place on the podium with only four categories in total. Congratulations to UM and the Hershey team on another fantastic win for Oh Henry! 4:25 that took home Gold for “Most Effective Channel Integration.” The campaign was also the only
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. This is the second year in a row the
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here to read more.
UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada. SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s
It was a great night for UM who won five trophies plus the prestigious Grand Prix prizes for Network of the Year, Agency of the Year and Campaign of the Year with campaigns including The Oh Henry! 4:25 Hunger Bar from UM Canada and Put That S#!t on Twitter for Frank’s Red Hot Sauce by
At Canada’s premium industry showcase, UM claims the country’s most awarded media agency title twice in past three years. The agency brought home 17 trophies last night for campaigns Oh Henry! 4:25, Reese’s REESE the Movie: A Movie About REESE, Tim Horton’s The Away Game, Reese’s Pieces Peanut Extra Terrestrial Sampling Program, Reese’s Pieces Peanut in a Peanut, the
UM brought home nine accolades from the prestigious Canadian Marketing Awards, or CMAs. The agency won 4 Golds, 1 Silver, and 3 Bronzes for their work on Oh Henry!, Motrin, Sobeys, Tim Hortons, and the Canadian Down Syndrome Society. Most notably, the agency won Facebook’s Mobile Marketing Business Impact award for Sobeys innovative Global First
As the grocer invests more heavily in mobile and digital video, UM helps it leverage IGTV to amplify the reach of its TV spot. As Sobeys conjures up images of comforting holiday traditions, the media plan around its festive campaign is looking anything-but-traditional. While the grocer’s annual campaign kicked off with a TV spot which