UM’s Oh Henry! 4:25 has been selected by Adweek as one of the best Media Plans of 2019. This year’s winners found clever ways to resonate with the coveted youth market, inspire organic participation from celebrities, and so much more. The 2019 Media Plan of the Year winners proved time and again that it’s not what you’ve got—it’s how you use it.
Read the full article in Adweek here.