UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada.

SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s used by more Canadians than any other food delivery app (that’s according to its own numbers, and few of the apps make their specific market stats public; however, a recent BrandSpark survey of Canadian consumers found Skip to be the most trusted among food delivery apps). But Skip still exists within an extremely competitive sector where brands are vying for similar audiences.

For UM, that means looking for new opportunities to leverage data in a way that highlights its services, with a specific aim to increase market share.

Read the full article in Media in Canada here.