Marketing Mix Modelling (MMM), an analysis technique that helps marketers discover, plan and forecast, is expected to garner much more attention in 2022, as marketers look for alternatives to cookies. Erica Kokiw, EVP, Digital, UM, shares her thoughts on what MMM will mean for the digital space and important steps for future cross-platform measurement. “While a clear
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UM’s leadership in innovation and creativity was recognized at the 2021 Media Innovation Awards (MIAs), generating more wins than any other media agency. UM brought home a total of 17 trophies – 2 gold, 5 silver, 10 bronze – for work across BMO, Movember Foundation, Johnson & Johnson, Levi’s, Amazon Rainforest Conservancy, Hershey, MeToo and
Shelley Smit, CEO, UM Canada, has had the incredible honour of winning the Media Leader of the Year title at the 2021 Media Innovation Awards. Shelley has not only deftly navigated uncertain times, but has propelled UM forward to emerge as a leader on the Canadian and global stage, through a deep commitment to culture
UM and BMO have partnered for the “Wrap the Good” campaign, an extension of BMO’s Celebrating Women Grant Program, which supports women-owned businesses. The centrepiece of the campaign is custom recyclable wrapping paper that features images of products from women-owned businesses, along with a QR code linking to a Pinterest board filled with hundreds of
UM Canada demonstrates its industry leadership and best-in-class work at this year’s Festival of Media North America. UM was awarded two gold medals at this year’s awards for Hershey’s “Virtual Treat Quest – Saving Halloween” and Oh Henry!’s 4:25 Buds – “Bringing’s Buds Together Through Media,” which won for Best Communications Strategy and Best Integrated
In a move to increase relevancy with youth and become the go-to snack for gamers, Oh Henry! is partnering with the live streaming service, Twitch. Last year, the confectionery brand launched its pretzel and nut Level Up bar as part of the brand’s longstanding positioning around owning “hunger”. With every purchase of an Oh Henry!
UM has earned the ‘most awarded’ media agency title for the second year in a row at Canadian Marketing Association (CMA) Awards. This is a true testament to the great work UM produces with clients and agency partners. UM brought home a total of 12 wins – 2 gold, 4 silver and 6 bronze – across BMO, Levi’s,
UM Canada ranks among the most dominant media agencies globally, according to this year’s RECMA Diagnostics report, and the top-rated agency in Canada. UM’s standout performance is based on multiple strengths, including expertise in specialized areas like data and technology, new business growth, leadership stability, and client portfolio. It’s a reflection of UM’s commitment to building capabilities
UM and Hershey partnered for “Sweet Reunions,” a digitally-led campaign that builds off Hershey’s 2019 reunion-themed campaign in which the brand donated a portion of its advertising dollars to covering travel costs for families to reunite over the holidays. The campaign includes TV spots featuring festive-wrapped Kisses, in-store activations, and “Kissletoe” Instagram digital filters in
Richard Fofana, EVP Strategy at UM, joined a panel of media industry executives to reflect on the past year and project where the industry is headed. Anticipating the likelihood of future disruption, Richard put an emphasis on prioritizing a ‘test and learn’ mindset in the planning process to accelerate business advantage. “This move will futureproof