UM and BMO have partnered for the “Wrap the Good” campaign, an extension of BMO’s Celebrating Women Grant Program, which supports women-owned businesses. The centrepiece of the campaign is custom recyclable wrapping paper that features images of products from women-owned businesses, along with a QR code linking to a Pinterest board filled with hundreds of shoppable items. 

The campaign is amplified through paid social and OOH placement via exterior wraps on select bank branches with associated QR codes.

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