UM and BMO have partnered for the “Wrap the Good” campaign, an extension of BMO’s Celebrating Women Grant Program, which supports women-owned businesses. The centrepiece of the campaign is custom recyclable wrapping paper that features images of products from women-owned businesses, along with a QR code linking to a Pinterest board filled with hundreds of shoppable items.
The campaign is amplified through paid social and OOH placement via exterior wraps on select bank branches with associated QR codes.
Click here to read more.