Category: UM in the News


UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.

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UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June

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We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for

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UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians.  The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of

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UM was crowned the winner in the category of Media Agency Global Network at Campaign’s 2022 Global Agency of the Year Awards. This highly competitive awards program recognizes not only creative excellence, effectiveness, business performance and talent, but also thought leadership, innovation, culture and values to ultimately reward the very best all-round performers from across the globe. Campaign

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FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships.  “We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns

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