UM and McCain partner to promote the brand’s latest addition to the Superfries lineup – Jumbo Crinkle Fries, which are twice the size of regular crinkle-cut fries. The campaign features advertising creative styled as oversized coupons, highlighting the fries’ larger-than-life size. Each ad includes a QR code that unlocks a redeemable coupon for use at
Category: UM in the News
UM and McCain team up to launch the “Happy Frydays Café” in downtown Toronto, a vibrant month-long pop-up celebrating the brand’s new platform, “Together is Golden.” Located on Strachan Avenue, the playful café invites visitors to enjoy McCain’s signature fries in an immersive environment designed for social sharing. The menu reimagines classic fries with shareable,
UM and Movember team up to take the brand’s latest campaign to new heights by launching a famous moustache to the edge of the stratosphere with a call to action to “do something out of this world.” This year, as part of the men’s health organization’s awareness, education, and donor campaign, Olympian and Amazing Race Canada host
For the second year in a row, UM was honoured with the Silver Media Agency of the Year award at the 2024 Strategy Agency of the Year Awards. The win is a testament to our clients, our people, and our community. Our commitment to great work means we’re constantly evolving, working with clients and partners to develop new ways
UM and Skip tap Jon Hamm to help the brand transition from a beloved food delivery service to a versatile convenience platform. The service has officially bid farewell to ‘The Dishes’ and is embracing a new era focused on eliminating daily inconveniences. As the only national, homegrown delivery platform, the brand also proudly recognizes its
UM and LePage team up to promote the brand’s latest campaign, “LePage Pro Support,” which addresses the demographic shifts in the Canadian construction market to include more women and newcomers to Canada. The campaign aims to honour experienced pros while inviting a new workforce to learn from their words of wisdom. Focusing on emotional connection over products, LePage hopes
UM and American Express launched a compelling new campaign for small business owners, positioning its Premium Business card as the ideal choice for those starting or expanding their ventures. The campaign emphasizes the practical benefits of the card and taps into the emotional connection between an entrepreneur and their business. The campaign is supported by activations
We are proud and excited to announce that UM has been shortlisted for Strategy’s 2024 Media Agency of the Year. This prestigious nomination underscores our team’s exceptional talent, dedication, and hard work. This annual competition has agencies across creative, media, digital, PR, and design disciplines vying for the title of Canada’s top shop. Each agency submitted
UM and McCain partnered to launch the new brand platform, “Together is Golden,” which is rooted in the idea that fries possess the unique ability to bring people together. This idea is at the core of the brand’s current positioning, and the latest campaign brings this to life with two hero spots. “Together Is Golden” will serve
Jeenal Patel, Senior Director, Strategy, UM, has been selected to join the distinguished panel of judges for the 2024 Festival of Media North America. She will join fellow industry experts to celebrate and select the industry’s most compelling work that drives innovation and creativity. Click here to learn more.