Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter, and caramel served taffy-style over snow and topped with a Big Cup. The event featured traditional music, a cozy lounge, and bold branding, and UM supported this campaign with digital and social media.
Now in its second year, Reese’s continues to creatively celebrate the caramel season with immersive brand experiences, driving excitement for its indulgent innovation across Canada.
Click here to read more.