UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences.
The platform extends in-store with creative merchandising, giant product displays, and familiar characters such as Lulu the Cow and Mikey the Swinging Monkey. The integrated launch campaign includes video ads, in-store displays, social, and digital activations.
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