A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
Category: UM in the News
Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. This is the second year in a row the
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here to read more.
UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada. SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s
At Canada’s premium industry showcase, UM claims the country’s most awarded media agency title twice in past three years. The agency brought home 17 trophies last night for campaigns Oh Henry! 4:25, Reese’s REESE the Movie: A Movie About REESE, Tim Horton’s The Away Game, Reese’s Pieces Peanut Extra Terrestrial Sampling Program, Reese’s Pieces Peanut in a Peanut, the
As the grocer invests more heavily in mobile and digital video, UM helps it leverage IGTV to amplify the reach of its TV spot. As Sobeys conjures up images of comforting holiday traditions, the media plan around its festive campaign is looking anything-but-traditional. While the grocer’s annual campaign kicked off with a TV spot which
UM was honoured to be recognized by winning Media Campaign of the Year for Oh Henry! 4:25 and Silver for Media Agency of the Year at Strategy’s 2019 Agency of the Year Awards. Read below for the full article with UM’s President, Shelley Smit. Many agencies would say they’re client-focused. But when Shelley Smit says
UM’s Oh Henry! 4:25 has been selected by Adweek as one of the best Media Plans of 2019. This year’s winners found clever ways to resonate with the coveted youth market, inspire organic participation from celebrities, and so much more. The 2019 Media Plan of the Year winners proved time and again that it’s not
Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age. The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American
