In an effort to stop the spread of COVID-19, UM and Zulu Alpha Kilo launched a campaign that encourages Canadians and the world to stay home as we collectively try to flatten the curve. The integrated campaign, executed by UM, consists of broadcast, OOH, and social executions to display the hero ‘Stay Home’ creative featuring
Category: UM in the News
With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence. Women hold roughly 40% of the world’s wealth, but 57% still wish they were more confident in their financial decision making, according to a 2019 Allianz Life report. For its latest International Women’s Day campaign, UM and BMO wanted to
Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready
A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. This is the second year in a row the
Ad Age recently released their 2020 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here to read more.
UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada. SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s
At Canada’s premium industry showcase, UM claims the country’s most awarded media agency title twice in past three years. The agency brought home 17 trophies last night for campaigns Oh Henry! 4:25, Reese’s REESE the Movie: A Movie About REESE, Tim Horton’s The Away Game, Reese’s Pieces Peanut Extra Terrestrial Sampling Program, Reese’s Pieces Peanut in a Peanut, the