In an effort to stop the spread of COVID-19, UM and Zulu Alpha Kilo launched a campaign that encourages Canadians and the world to stay home as we collectively try to flatten the curve. The integrated campaign, executed by UM, consists of broadcast, OOH, and social executions to display the hero ‘Stay Home’ creative featuring a modified Canadian flag, replacing the maple leaf with a house.

Read more in The Message and Strategy.

Privacy Overview

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

You can adjust all of your cookie settings by navigating the tabs on the left hand side.