UM and Hershey partnered for “Sweet Reunions,” a digitally-led campaign that builds off Hershey’s 2019 reunion-themed campaign in which the brand donated a portion of its advertising dollars to covering travel costs for families to reunite over the holidays. The campaign includes TV spots featuring festive-wrapped Kisses, in-store activations, and “Kissletoe” Instagram digital filters in
Category: UM in the News
Richard Fofana, EVP Strategy at UM, joined a panel of media industry executives to reflect on the past year and project where the industry is headed. Anticipating the likelihood of future disruption, Richard put an emphasis on prioritizing a ‘test and learn’ mindset in the planning process to accelerate business advantage. “This move will futureproof
Co-chairs of this year’s Canadian Marketing Association (CMA) Awards, Shelley Smit, CEO, UM Canada, and Jennifer Carli, Head, Brand, Social and Content, BMO Financial Group, reflect on their experience overseeing this year’s judging in a recent article on the CMA website. They delve into the evolving media landscape with the continuation of the COVID-19 pandemic,
Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee. The table was created from just over 37 pounds of reused Nescafé coffee grounds, bonded together with sustainable soy-based resin
SkipTheDishes wanted to own the game-time meal moment during the NHL season. To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media. The campaign featured a spot with comedians, the Perlorian Brothers, sharing
UM was awarded two wins for their ground-breaking work on Hershey’s “Virtual Treat Quest: Saving Halloween” in Consumer Packaged Goods and Levi’s “Double Portal: Cure for Joyless Shopping” in Retail/E-Commerce, at this year’s Mediapost OMMA Awards. This industry recognition is a true testament to UM’s breakthrough achievements spanning e-commerce, retail and online advertising. Click here to read more.
Amex is supporting its newly redesigned suite of Aeroplan Cards by tapping into Canadians desire to take big trips again with its new campaign “Happy Places”. UM led the media buy for this TV and digitally-led activation which included a mix of :15 and :30-second spots for the remainder of the year across top-rated TV
UM partnered with Auxly Cannabis on the media strategy and execution for the brand’s largest campaign in its four-year history. The campaign was designed to help the brand stand out in a crowded consumer segment by promoting the “Monday Merries,” a unique and ownable idea. The campaign launched at the start of September and ran
Strategy’s annual Agency of the Year competition has released its shortlists, naming UM as one of the top media agencies vying for the title of Canada’s top shop. Launched almost three decades ago, Strategy’s Agency of the Year Award recognizes agencies and their impressive body of work. The media discipline calls for work that is
Erica Kokiw, EVP, Digital, UM joins a panel of 20 experts from across the industry to review entries and curate a shortlist of the best work for the Media Innovation Awards. The MIAs honour the great and growing role media plays in the marketing mix. This year, the awards will showcase the impactful pre and