Category: UM in the News

UM and Hershey partnered for “Sweet Reunions,” a digitally-led campaign that builds off Hershey’s 2019 reunion-themed campaign in which the brand donated a portion of its advertising dollars to covering travel costs for families to reunite over the holidays.  The campaign includes TV spots featuring festive-wrapped Kisses, in-store activations, and “Kissletoe” Instagram digital filters in

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Co-chairs of this year’s Canadian Marketing Association (CMA) Awards, Shelley Smit, CEO, UM Canada, and Jennifer Carli, Head, Brand, Social and Content, BMO Financial Group, reflect on their experience overseeing this year’s judging in a recent article on the CMA website.  They delve into the evolving media landscape with the continuation of the COVID-19 pandemic,

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Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee. The table was created from just over 37 pounds of reused Nescafé coffee grounds, bonded together with sustainable soy-based resin

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SkipTheDishes wanted to own the game-time meal moment during the NHL season.  To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media.  The campaign featured a spot with comedians, the Perlorian Brothers, sharing

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UM was awarded two wins for their ground-breaking work on Hershey’s “Virtual Treat Quest: Saving Halloween” in Consumer Packaged Goods and Levi’s “Double Portal: Cure for Joyless Shopping” in Retail/E-Commerce, at this year’s Mediapost OMMA Awards. This industry recognition is a true testament to UM’s breakthrough achievements spanning e-commerce, retail and online advertising. Click here to read more.






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