SkipTheDishes wanted to own the game-time meal moment during the NHL season. To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media. The campaign featured a spot with comedians, the Perlorian Brothers, sharing
Category: UM in the News
UM was awarded two wins for their ground-breaking work on Hershey’s “Virtual Treat Quest: Saving Halloween” in Consumer Packaged Goods and Levi’s “Double Portal: Cure for Joyless Shopping” in Retail/E-Commerce, at this year’s Mediapost OMMA Awards. This industry recognition is a true testament to UM’s breakthrough achievements spanning e-commerce, retail and online advertising. Click here to read more.
Amex is supporting its newly redesigned suite of Aeroplan Cards by tapping into Canadians desire to take big trips again with its new campaign “Happy Places”. UM led the media buy for this TV and digitally-led activation which included a mix of :15 and :30-second spots for the remainder of the year across top-rated TV
UM partnered with Auxly Cannabis on the media strategy and execution for the brand’s largest campaign in its four-year history. The campaign was designed to help the brand stand out in a crowded consumer segment by promoting the “Monday Merries,” a unique and ownable idea. The campaign launched at the start of September and ran
Strategy’s annual Agency of the Year competition has released its shortlists, naming UM as one of the top media agencies vying for the title of Canada’s top shop. Launched almost three decades ago, Strategy’s Agency of the Year Award recognizes agencies and their impressive body of work. The media discipline calls for work that is
Erica Kokiw, EVP, Digital, UM joins a panel of 20 experts from across the industry to review entries and curate a shortlist of the best work for the Media Innovation Awards. The MIAs honour the great and growing role media plays in the marketing mix. This year, the awards will showcase the impactful pre and
Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers. Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign. “When it comes to shifting launch dates or avoiding long creative turnaround times, digital out-of-home really is a
In 2019, Sobeys became a Canadian Olympic sponsor, and the first “official grocer of Team Canada.” Running throughout the 2020 Tokyo games the “Feed the Dream” campaign features “Firsts”, the newest TV ad that celebrates and deepens the emotional and powerful connection between family, food, and sport— three things that unite Canadians, whether at home
UM’s fourth annual Impact Day saw UM Canada donating more than $100,000 worth of media for BIPOC-owned small businesses across Canada. UM’s teams in Toronto, Montreal, and Calgary worked with media partners to source space that would only be unlocked if the team met their goal of collectively walking, running, or hiking 270 KM in
A new study released by UM, MAGNA, and privacy browser Brave reveals that consumers are more likely to support brands in online environments where they have control. While most people, including Gen Z and Millennials, understand the role online ads play, the majority report negative feelings about ad load (67%) and ad tracking that feels
