The video chat wars are heating up, and even without traditional ad placements in place, the buzz around Houseparty is building. In UM’s latest POV, the Canadian team takes brand marketers through the pros of diving into this platform now, so that when the ad opportunities open, brands can get in on the action early.
Category: Thought Leadership
Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,
Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, today released the Consumer Demand Forecaster, its proprietary machine
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. CARDonline looked at the slumps, spikes and surprises in Canadian media data and asked UM’s VP,
In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. We’re being assailed by the perfect storm. We are living in an age where society’s level of trust has already plummeted to record lows in terms of our view of government,
With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the
Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready
A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has