Nearly two-thirds (61%) of online consumers agree that brands play a significant role in social good, according to a recent study by UM. And brands that fail to live up to their expectations are being held accountable on social media. This so-called “Resist” trend is one of the key trends shaping contemporary consumer behaviour according
Category: Thought Leadership
Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success. UM’s quest to raise the bar for the industry – and themselves – is an approach reflected
Technology is disrupting the way people interact with brands, evolving our habits at a speed that has outpaced the traditional approach to media. Motivated by the challenges we face in this increasingly-complex digital landscape, UM Canada and our holding company IPG Mediabrands, along with their network of agencies Media Experts and Initiative, are taking action.