The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption.

CARDonline looked at the slumps, spikes and surprises in Canadian media data and asked UM’s VP, Investments Dan Zangrando, and VP, Client Business Partner Ben Seaton to weigh in on how to make sense – when every cent counts – of the numbers as an advertiser.

Read the full article in CARDonline.