UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. We’re being assailed by the perfect storm. We are living in an age where society’s level of trust has already plummeted to record lows in terms of our view of government,
Category: Thought Leadership
With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the
Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready
A new report by TiVo showed that the average number of channels Canadians want is 18.2, paying an average of $23.65 per month. But as the number of streaming services goes up and content becomes more spread out across channels and platforms, Dan Zangrando, VP of investments at UM, spoke with CARDonline on if he
Richard Yao, Srategy and Content Manager at the IPG Media Lab, UM’s innovation division, penned an op ed for Adweek summarizing his CES 2020 experience. Read below for a preview, and click here to read the article in full. As CES wraps up another year of hustle and bustle, it is clear that technology has
Nearly two-thirds (61%) of online consumers agree that brands play a significant role in social good, according to a recent study by UM. And brands that fail to live up to their expectations are being held accountable on social media. This so-called “Resist” trend is one of the key trends shaping contemporary consumer behaviour according
Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success. UM’s quest to raise the bar for the industry – and themselves – is an approach reflected
Technology is disrupting the way people interact with brands, evolving our habits at a speed that has outpaced the traditional approach to media. Motivated by the challenges we face in this increasingly-complex digital landscape, UM Canada and our holding company IPG Mediabrands, along with their network of agencies Media Experts and Initiative, are taking action.