UM was recognized six times at the 2025 Festival of Media North America Awards (FOMNA), securing one Gold and five Highly Commended trophies for groundbreaking work across four powerful client campaigns. These wins reflect our inspiring ideas, seamless collaboration, and the impact we create alongside our clients and partners. The FOMNA Awards are one of
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UM and Sobeys bring a little cheer to the holidays in Atlantic Canada, bringing back the iconic “Star of Christmas” jingle in a meaningful way. The Star of Christmas musical e-card is a free, digital holiday greeting from Sobeys and Foodland that brings nostalgia, generosity, and community spirit together. For every e-card emailed, downloaded or
We are thrilled to share that Ben Seaton, CEO, UM Canada has been named Strategy’s 2025 Media Leader of the Year, an accolade that honours executives who shape the future of media through vision, influence, and meaningful industry impact. The award recognizes leaders who elevate teams, champion innovation, and set new standards for strategic excellence.
UM’s groundbreaking work for incredible clients, including Henkel, Boston Pizza, Sobeys, SKIP, BMO, and Tylenol, was recognized at the 2025 Media Innovation Awards (MIAs). UM secured 13 wins across seven stellar campaigns – a testament to the power of bold ideas, brilliant collaboration, and executional excellence to drive business. The MIAs are Canada’s premium media industry
Economic uncertainty is reshaping how Canadians spend, and how brands need to respond. In his article for The Drum, Richard Fofana, Executive Vice President, Strategy, UM Canada, explores how marketers can navigate a downturn by leaning into culturally attuned, distinctive, and value-driven strategies. He highlights practical approaches for cutting through market volatility, engaging consumers meaningfully,
UM brought home 19 trophies at the 2025 Canadian Marketing Association Awards (CMA Awards) for stellar work across seven of our clients’ brands. These achievements reflect the incredible creativity, innovation, and collaboration of our teams, our clients, and the powerful partnerships that drive our success. The CMAs recognize excellence and innovation in marketing across various categories,
UM partnered with Voilà to highlight the platform’s everyday convenience for busy Canadians, bringing iconic grocers, Longo’s, Farm Boy, and Sobeys, directly to customers’ doorsteps. The campaign featured a Voilà delivery van reimagined as a digital portal, with an animated “delivery crew” representing each grocer stepping out alongside the driver to deliver fresh groceries. UM
UM and American Express partnered on a campaign to support small businesses across Canada. The partnership is a continuation of American Express’ focus on strengthening relationships with owners and customers throughout Small Business Month, by highlighting the personal stories behind each business and deepening emotional connections. UM supported the 360 media campaign, which included paid social
UM was once again ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a
UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and