Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year
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UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
On July 10th, the UM Canada team joined UMers from around the world to participate in UM’s eighth annual Impact Day, dedicated to improving the communities in which we live and work. This initiative underscores the agency’s shared commitment to driving meaningful, local change through collaborative global action. This year, the UM Canada team focused their
Richard Fofana, EVP, Strategy, UM Canada, has been selected to judge the 2025 MMA Smarties X Global Awards. He will join fellow industry experts to select this year’s most innovative and impactful work in modern marketing. As the only global awards celebrating modern marketing excellence, the Smarties honour bold ideas, breakthrough campaigns, and the teams driving
Ben Seaton, CEO, UM Canada, will judge the 2025 Festival of Media North America (FOMNA) Awards. The FOMNA Awards celebrate the very best in media thinking and innovation across the continent. A few new categories have been added to the Awards roster this year: Best Use of an Adtech Platform and Long-term Media Impact Award. Click
UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products
It was a performance-driven 2024 for UM, in which the agency reported an 11% year-over-year increase in billings, fuelled in part by the onboarding of General Mills and expansion of its Levi’s partnership to a global remit…[including new UM Canada client partners: Irving, Lyft North America, Yum! Brands (KFC, Taco Bell, Pizza Hut), Muskoka Brewery].
We are delighted to share that UM took home two golds at the 2025 Festival of Media Global (FOMG) awards. The medals were awarded for UM’s work with BMO on “Bills Paid on Time,” in the Best Music Marketing Campaign and Best Use of Talent categories. This global recognition is a testament to the power of bold thinking and partnership, where
UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey
UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The