For Estee Lauder’s second iteration of their ‘Made in Your Shade’ campaign, UM led the Canadian media strategy, working with their U.S. counterparts to execute social and OLV. The campaign, which promotes Estee Lauder’s locally produced Double Wear products, pushed
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American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools,
In a collaborative effort between client, creative agency and UM, Boston Pizza has launched a “Patio Re-training” campaign, based on the insight that after months of being at home, people may have forgotten dining etiquette. The campaign launched in Ontario
Hershey Canada’s Reese’s Peanut Butter Cup is asking consumers how they feel about the smudge of chocolate and peanut butter left behind in the wrapper. Do they prefer their wrapper clean or sticky? The media campaign, led by UM,
According to a recent WARC and GWI research study, excessive ad frequency is more likely to have a negative impact on how consumers view a brand than if those ads were placed around unsafe content. Yet it’s challenging for media
A new Canadian study – Peak Openness: Leveraging Digital to Reach People When Most Willing to Consider – released by Spotify and IPG’s Magna, with support from UM, shows that consumers are more receptive to podcast advertising than TV advertising. The Canadian
According to the latest analysis by RECMA, UM Canada is among the world’s most competitive agencies to face in a pitch. The research firm compiled a list of only 16 agencies – out of the 719 RECMA evaluated – whose
In a year of tremendous change, UM chose to confront the unknown with forward-thinking initiatives including data-driven learning, a commitment to training, and a robust kit of new media innovation tools. It’s all part of what the agency calls its
UM teamed up with Henkel to launch, Dial Clean & Gentle, a product line with a range of body wash and hand soap made with gentle and hypoallergenic formulas. UM led on media strategy for this campaign, including closed-caption ads
At this year’s Shopper Innovation + Activation Awards, UM was awarded six medals for their ground-breaking work across four clients, Sobeys, BMO, and Sinai Health. This industry recognition is a true testament to UM’s breakthrough achievements spanning retail, brand activation,
