MomentUM In The Press

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We are excited to share that UM’s stellar work won four awards at the 2023 Strategy Awards. UM brought home two silver and two bronze for its impactful work on BMO across two different campaigns – NXT LVL and Rainbow Deposits. The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work in

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UM and Sobeys turn food adventures into cherished memories in the latest campaign for the brand’s new platform, “So.Be.It.”  The campaign further strengthens Sobeys’ positioning as ‘Canada’s family grocery store’ and showcases how the brand can help families roll with the punches when it comes to messy and unpredictable family moments. The launch is supported by a national integrated campaign with activations across TV, OLV,

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Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey,

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UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.

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UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June

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We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for

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We are excited to announce that four UM leaders have been selected as first-round judges for the 2023 Canadian Marketing Association (CMA) Awards. Congratulations to Erica Kokiw, EVP, Digital, Stuart Brown, VP, Client Business Partner, Kelvin Mak, Senior Director, Digital Strategy and Partnerships, and Jeenal Patel, Senior Director, Strategy. First-round judges will evaluate and select entries

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