Momentum in the Press

News

Erica Kokiw, VP of Digital at UM, is diving into the conversation about battling increased amounts of misinformation within the advertising and marketing industries. Currently, Heritage Minister, Steven Guilbeault, is in the process of crafting legislation to provide a framework on demanding transparency between Canadian news outlets and online platforms. In the meantime, Kokiw has

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UM was ranked #1 by RECMA out of all Canadian media agencies, topping agency vitality rankings, earning the highest marks in new business performance, client portfolio growth and pitch participation. UM’s top performance was followed by Cossette Media and Touché. The three were identified as doing the best job among Canadian media agencies of weathering the challenges of

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UM’s Richard Fofana, VP, Digital will join previously announced co-chairs Susan Irving and Sandra Sanderson and 16 other experts from all corners of the industry, including brand marketing, creative, media, and PR. They will also be supported by a shortlist jury that will help narrow down the volume of submissions. The SIA Awards showcase breakthrough achievements

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The campaign for BMO’s new Eclipse Visa Infinite card features influencer-generated content from several creators – including Priyanka, the winner of the inaugural season of Canada’s Drag Race. The marketing push – developed alongside FCB and Reprise – began with TV and OOH ads running across the country earlier this month, before launching online last week.

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Last week’s deadly attacks on the U.S. Capitol likely won’t result in many Canadian brands jumping ship from Twitter and Facebook, even though they have restarted conversations about the role hateful content, misinformation and conspiracies that spread on the platforms play in political violence – and how ad dollars may support it. There is definitely an evolving

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RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way. The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management. The Interpublic-owned UM earned an indexed score of

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To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools. Like everyone else, UM was blindsided by the pandemic. But unlike some, the agency had already begun looking at changes to its structure and process prior to the crisis. As a result, its phones have been ringing off

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