UM and Twizzlers are extending the brand’s presence beyond its traditional summer push, capitalizing on football season and the lead-up to the Super Bowl with a full-funnel, omni-channel strategy designed to win game-day snack tables nationwide. The Hershey Canada brand campaign activated across retail and digital touchpoints with a “keeping the fun going” message, positioning Twizzlers as the “MVP of the snack table.” Influencer outreach and Pinterest activations further extended reach nationally, ensuring consistent visibility from pre-shop to checkout and reinforcing Twizzlers as a year-round contender.
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