For the second year in a row, UM was honoured with the Silver Media Agency of the Year award at the 2024 Strategy Agency of the Year Awards. The win is a testament to our clients, our people, and our community. Our commitment to great work means we’re constantly evolving, working with clients and partners to develop new ways
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UM and Skip tap Jon Hamm to help the brand transition from a beloved food delivery service to a versatile convenience platform. The service has officially bid farewell to ‘The Dishes’ and is embracing a new era focused on eliminating daily inconveniences. As the only national, homegrown delivery platform, the brand also proudly recognizes its
UM and LePage team up to promote the brand’s latest campaign, “LePage Pro Support,” which addresses the demographic shifts in the Canadian construction market to include more women and newcomers to Canada. The campaign aims to honour experienced pros while inviting a new workforce to learn from their words of wisdom. Focusing on emotional connection over products, LePage hopes
On October 2nd Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for the CMA NXT Marketing Careers Night to discuss their marketing careers and all the stops along the way. The event provided students and new marketers with valuable insights into the diverse opportunities in marketing and offered a glimpse into the day-to-day life of marketing professionals. Click here to learn
UM proudly took home a prestigious award at Sponsorship Marketing Council Canada’s Sponsorship Marketing Awards (SMAs). Our incredible team clinched the gold for their outstanding work with Kenvue on the campaign “Tylenol: Score on Pain,” winning in the Sports category for budgets over $501K. The SMAs honour the best in the business, recognizing those who have maximized
UM and American Express launched a compelling new campaign for small business owners, positioning its Premium Business card as the ideal choice for those starting or expanding their ventures. The campaign emphasizes the practical benefits of the card and taps into the emotional connection between an entrepreneur and their business. The campaign is supported by activations
We are proud and excited to announce that UM has been shortlisted for Strategy’s 2024 Media Agency of the Year. This prestigious nomination underscores our team’s exceptional talent, dedication, and hard work. This annual competition has agencies across creative, media, digital, PR, and design disciplines vying for the title of Canada’s top shop. Each agency submitted
UM and McCain partnered to launch the new brand platform, “Together is Golden,” which is rooted in the idea that fries possess the unique ability to bring people together. This idea is at the core of the brand’s current positioning, and the latest campaign brings this to life with two hero spots. “Together Is Golden” will serve
Jeenal Patel, Senior Director, Strategy, UM, has been selected to join the distinguished panel of judges for the 2024 Festival of Media North America. She will join fellow industry experts to celebrate and select the industry’s most compelling work that drives innovation and creativity. Click here to learn more.
We are thrilled to share that Ben Seaton, CEO, UM Canada, has made Marketing News Canada’s list of 24 Marketers to Watch in 2024. The selected leaders cement their position as key influencers in the marketing world, actively shaping the future of the field and inspiring marketers across Canada. As a leader, Ben is known
