UM is helping BMO on its annual adventure during Bye Bye 2025 – an annual New Year’s Eve Quebec comedy special broadcast by Ici Radio-Canada Télé. This year’s spot featured the BMO help desk that comes to the rescue of Santa Claus, helping him travel from the North Pole and into Quebec living rooms when his
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UM along with Sobeys and Farm Boy are using the Milano Cortina Games to highlight the brands six-year partnership with Team Canada and ways the brands, and the foods they provide, support athletes, families and communities during major national moments. This new iteration of the “Feed the Dream” campaign builds on the platform established during
Looking ahead to 2026, Ben Seaton, CEO, UM Canada, and Richard Fofana, EVP Strategy, UM Canada, take stock of the trends that will shape the year and the opportunities that media will offer advertisers. Ben and Richard discuss how the media industry must shift from prioritizing mere efficiency and short-term tactics to embracing bold creativity, strategic
UM was recognized six times at the 2025 Festival of Media North America Awards (FOMNA), securing one Gold and five Highly Commended trophies for groundbreaking work across four powerful client campaigns. These wins reflect our inspiring ideas, seamless collaboration, and the impact we create alongside our clients and partners. The FOMNA Awards are one of
UM and Sobeys bring a little cheer to the holidays in Atlantic Canada, bringing back the iconic “Star of Christmas” jingle in a meaningful way. The Star of Christmas musical e-card is a free, digital holiday greeting from Sobeys and Foodland that brings nostalgia, generosity, and community spirit together. For every e-card emailed, downloaded or
We are thrilled to share that Ben Seaton, CEO, UM Canada has been named Strategy’s 2025 Media Leader of the Year, an accolade that honours executives who shape the future of media through vision, influence, and meaningful industry impact. The award recognizes leaders who elevate teams, champion innovation, and set new standards for strategic excellence.
UM’s groundbreaking work for incredible clients, including Henkel, Boston Pizza, Sobeys, SKIP, BMO, and Tylenol, was recognized at the 2025 Media Innovation Awards (MIAs). UM secured 13 wins across seven stellar campaigns – a testament to the power of bold ideas, brilliant collaboration, and executional excellence to drive business. The MIAs are Canada’s premium media industry
Economic uncertainty is reshaping how Canadians spend, and how brands need to respond. In his article for The Drum, Richard Fofana, Executive Vice President, Strategy, UM Canada, explores how marketers can navigate a downturn by leaning into culturally attuned, distinctive, and value-driven strategies. He highlights practical approaches for cutting through market volatility, engaging consumers meaningfully,
UM brought home 19 trophies at the 2025 Canadian Marketing Association Awards (CMA Awards) for stellar work across seven of our clients’ brands. These achievements reflect the incredible creativity, innovation, and collaboration of our teams, our clients, and the powerful partnerships that drive our success. The CMAs recognize excellence and innovation in marketing across various categories,
UM partnered with Voilà to highlight the platform’s everyday convenience for busy Canadians, bringing iconic grocers, Longo’s, Farm Boy, and Sobeys, directly to customers’ doorsteps. The campaign featured a Voilà delivery van reimagined as a digital portal, with an animated “delivery crew” representing each grocer stepping out alongside the driver to deliver fresh groceries. UM