BMO has been committed to driving positive change and has launched several programs to support diversity, equity and inclusion. A key component of its new mission is to create “Zero Barriers to Inclusion”. To support the campaign, UM partnered with BMO on a short film titled “Jane’s Story,” featuring a young girl who has experienced a
Category: UM in the News
Ad Age recently released its 2022 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world that stand out from the rest across various workplace factors, including employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here
Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. Dan Zangrando, EVP, integrated investments for UM, says that AVOD opportunities are growing in Canada, thanks to connected TV. However, while consumers are increasingly accepting of ads in exchange for free content, the
Looking to boost the popularity of Hershey’s Cookies ‘N’ Creme candy bar, UM and Hershey’s have reinvented the old favourite for a new generation of Gen Z’s and Young Millennials. In partnership with TikTok Content Creators, the campaign uses the product to spark creativity and inspire others to create their own collaborations. Click here to read
UM and SkipTheDishes reaffirm the brand’s status as the official food delivery app of the Canadian Olympic Committee and Team Canada, with spots featuring five big-name athletes including Alex Massie (para-snowboarding) and Marie-Philip Poulin (hockey). The campaign will run across broadcast, with a strong OLV presence, supported by social and in-app integration. Click here to read
UM led Sobey’s new campaign reinforcing its sponsorship of Team Canada. This new iteration of the “Feed the Dream” campaign builds on the platform established during the 2020 summer Olympic games. The campaign will run throughout the Olympic and Paralympic Winter Games. Click here to read more.
UM and Prestige team up for the brand’s “Get the Sleep You’ve Been Dreaming Of” campaign, featuring its over-the-counter sleep aid, Sleep-Eze. The spots target adults, ages 35 to 55, who have trouble with insomnia due to overwork, tiredness or fatigue. The bilingual campaign will run in English and French across TV and OLV as :30
UM and Boston Pizza launched a holiday season campaign called the “BP Wish List”. Tapping into the nostalgic feeling of flipping through a holiday catalogue, the brand created a digital wish list comprised of 20 make-believe pizza-themed Christmas gifts on BPWishList.com. The campaign is further supported by social media, direct mail and billboard advertising. Click here to
Marketing Mix Modelling (MMM), an analysis technique that helps marketers discover, plan and forecast, is expected to garner much more attention in 2022, as marketers look for alternatives to cookies. Erica Kokiw, EVP, Digital, UM, shares her thoughts on what MMM will mean for the digital space and important steps for future cross-platform measurement. “While a clear
UM’s leadership in innovation and creativity was recognized at the 2021 Media Innovation Awards (MIAs), generating more wins than any other media agency. UM brought home a total of 17 trophies – 2 gold, 5 silver, 10 bronze – for work across BMO, Movember Foundation, Johnson & Johnson, Levi’s, Amazon Rainforest Conservancy, Hershey, MeToo and
