Smit, CEO, UM, joins fellow agency leaders to share what they are doing to motivate and retain talent amid the industry’s ‘great resignation’. “We are very proud of our ability to attract and retain top talent at UM. For the past three years, our turnover has been less than 10%, which is significantly lower than
Category: UM in the News
SkipTheDishes and UM partnered on the brand’s latest campaign featuring new celebrity partner, Snoop Dogg. The campaign kicked off with a new :30-second spot introducing Snoop’s “Did Somebody Say Skip” anthem, in which the hip-hop star raps about ordering oodles of noodles and tacos to your chateau. The spot had a huge audience during the Canadian
UM’s CEO Shelley Smit joins 13 experts from across the industry to review entries and curate a shortlist for the best work in the media category for The Globe and Mail Young Lions Competitions. The Globe and Mail Young Lions Competitions is the Canadian qualifier for the Global Cannes Young Lions Competitions. Individuals aged 31
UM has released a new study The Rise of Live Streaming: Demystifying The Modern Twitch User, that explores what advertisers need to know about Twitch users and the livestreaming experience. Conducted in partnership with MAGNA, the study shows that users not only have high purchasing power, but they are also receptive to ads on the platform.
BMO has been committed to driving positive change and has launched several programs to support diversity, equity and inclusion. A key component of its new mission is to create “Zero Barriers to Inclusion”. To support the campaign, UM partnered with BMO on a short film titled “Jane’s Story,” featuring a young girl who has experienced a
Ad Age recently released its 2022 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world that stand out from the rest across various workplace factors, including employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here
Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. Dan Zangrando, EVP, integrated investments for UM, says that AVOD opportunities are growing in Canada, thanks to connected TV. However, while consumers are increasingly accepting of ads in exchange for free content, the
Looking to boost the popularity of Hershey’s Cookies ‘N’ Creme candy bar, UM and Hershey’s have reinvented the old favourite for a new generation of Gen Z’s and Young Millennials. In partnership with TikTok Content Creators, the campaign uses the product to spark creativity and inspire others to create their own collaborations. Click here to read
UM and SkipTheDishes reaffirm the brand’s status as the official food delivery app of the Canadian Olympic Committee and Team Canada, with spots featuring five big-name athletes including Alex Massie (para-snowboarding) and Marie-Philip Poulin (hockey). The campaign will run across broadcast, with a strong OLV presence, supported by social and in-app integration. Click here to read
UM led Sobey’s new campaign reinforcing its sponsorship of Team Canada. This new iteration of the “Feed the Dream” campaign builds on the platform established during the 2020 summer Olympic games. The campaign will run throughout the Olympic and Paralympic Winter Games. Click here to read more.