April is Testicular Cancer Awareness Month, and UM teamed up with Movember to promote the brand’s latest campaign, “Know Thy Nuts,” to raise awareness of testicular health, support early detection, and navigate a diagnosis. The campaign includes a light-hearted creative and a digital how-to guide that provides boys and men with resources and tools to
Category: UM in the News
Ben Seaton, CEO, UM, has been selected to join the distinguished panel of judges for the prestigious 2024 Strategy Awards. He will team up with 14 fellow industry experts to select the best marketing and advertising strategy work in Canada. The Strategy Awards recognize the country’s best brand-building ideas and insights, and the planners behind
UM and Hershey joined forces to promote the chocolatier’s Family Day campaign, designed to enhance family togetherness by simplifying the process of capturing moments spent together. Hershey created a limited-edition box, distributed through an Instagram contest, which transforms into a tripod to help families capture a hands-free selfie that includes everyone. The box also contains three Hershey bars
UM and BMO collaborated on the launch of BMO’s eclipse rise Visa Card, the bank’s latest credit card that rewards positive financial habits of young Millennials and Gen Z. Specifically designed to support these demographics in their early financial journeys, the campaign rollout includes influencer-driven takeovers with amplification on TikTok, Instagram, and YouTube. As part of the
The Super Bowl consistently garners millions of viewers each year, with this year’s event reaching an average minute audience of 10 million in Canada, in part due to the Taylor Swift effect. This sizable audience brings a hefty price tag for game spots, prompting the question: Is the investment worthwhile for Canadian advertisers? Deena Markus,
UM and FreshCo team up to promote the discount banner’s value proposition in its latest campaign highlighting the idea of being “valuelicious.” The campaign aims to alleviate inflation’s impact at the grocery store and remove the stress of shopping by allowing customers to redeem Scene+ points for free groceries. The integrated media campaign includes radio, OLV, social, and influencer content, with strategic lower funnel
Reese’s partnered with UM to launch its latest innovation – Reese’s Big Cup with Caramel. The new campaign aims to build excitement for the unique flavour mashup and inspire Canadians to satisfy their cravings with this new addition to the snack aisle. To reach the target audience strategically, UM executed an integrated media campaign that included
UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media
UM and SkipTheDishes gear up for the NHL season with the introduction of the GameTime Tarp, an activewear top for at-home game day viewing. This newest edition of the brand’s in-active wearable tech was created to combat messy food casualties and reimagine the at-home hockey viewing experience The garment was unveiled in SkipTheDishes’ newest spot
Ben Seaton takes over as the CEO of UM Canada. Previously, he held the position of EVP and client business partner and has now stepped into the shoes of Shelley Smit, who has been named CEO of IPG Mediabrands. Ben will be responsible for shaping the strategy, direction, and day-to day operations of the agency
