UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
Category: UM in the News
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s
UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year
UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
On July 10th, the UM Canada team joined UMers from around the world to participate in UM’s eighth annual Impact Day, dedicated to improving the communities in which we live and work. This initiative underscores the agency’s shared commitment to driving meaningful, local change through collaborative global action. This year, the UM Canada team focused their
UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products
It was a performance-driven 2024 for UM, in which the agency reported an 11% year-over-year increase in billings, fuelled in part by the onboarding of General Mills and expansion of its Levi’s partnership to a global remit…[including new UM Canada client partners: Irving, Lyft North America, Yum! Brands (KFC, Taco Bell, Pizza Hut), Muskoka Brewery].
UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey
UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The