Category: UM in the News

As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of

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UM closed its offices in 80 locations today so agency staffers can volunteer at philanthropic organizations. These activities range from revitalizing Crombie Park in Toronto, Canada to assembling aid packages and boxes for refugee children in Hamburg, Germany to painting and gardening at the London Zoo. Read the full article in Mediapost here.


Nearly two-thirds (61%) of online consumers agree that brands play a significant role in social good, according to a recent study by UM. And brands that fail to live up to their expectations are being held accountable on social media. This so-called “Resist” trend is one of the key trends shaping contemporary consumer behaviour according

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UM took home its first-ever Entertainment Lions Grand Prix win for “5B,” the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward. Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won Gold for

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UM has added a new client to its roster: Movember has selected UM as its new media agency of record for the Canadian market. UM will handle media planning and buying for the Canadian operations of the global men’s health charity, and is already working on its fall campaign. Marketing director Karli Kirkpatrick says the

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Hershey Canada and UM are literally trying to give Canadians chills with a new marketing ploy for the Reese Peanut Butter Cup brand that uses the fast-growing practice of autonomous sensory meridian response, better known as ASMR. Reese’s Peanut Butter Cups will be featured alongside five popular ASMR practitioners—otherwise known as “ASMRtists”—in an 80-minute movie

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Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success. UM’s quest to raise the bar for the industry – and themselves – is an approach reflected

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Ad Age recently released their 2019 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world, rated across employee benefits, company culture, company environment, employee perks, employee development, and employee engagement.  Read the full article in Ad Age here.



For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,

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