The video chat wars are heating up, and even without traditional ad placements in place, the buzz around Houseparty is building. In UM’s latest POV, the Canadian team takes brand marketers through the pros of diving into this platform now, so that when the ad opportunities open, brands can get in on the action early.
Category: UM in the News
UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,
Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, today released the Consumer Demand Forecaster, its proprietary machine
The latest global RECMA report shows that, of all the global media agency networks, UM boasts the healthiest score for its business vitality with 11.4%. The vitality score is based on criteria such as competitiveness in pitches (over a period of three years), new business balance, activity volume growth, participation in pitches, awards, and more.
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. CARDonline looked at the slumps, spikes and surprises in Canadian media data and asked UM’s VP,
Canadians depend on the news now more than ever. Between radio, television and digital media, consumers have put their trust behind Canadian outlets. But trust, particularly when it comes to the veracity of news, has been a primary concern for digital advertisers over the years. Few brands are eager to associate themselves with anything that
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. We’re being assailed by the perfect storm. We are living in an age where society’s level of trust has already plummeted to record lows in terms of our view of government,
As one of the few industries still operating during the shutdown period, grocery has become a lifeline for communities across the country. It is also experiencing a surge in consumer demand, with front-line employees risking their personal health to serve customers. UM and Sobeys’ “One Big Family,” a new video campaign about the grocery chain’s