Erica Kokiw, VP of Digital at UM, is diving into the conversation about battling increased amounts of misinformation within the advertising and marketing industries. Currently, Heritage Minister, Steven Guilbeault, is in the process of crafting legislation to provide a framework on demanding transparency between Canadian news outlets and online platforms. In the meantime, Kokiw has
Category: UM in the News
UM was ranked #1 by RECMA out of all Canadian media agencies, topping agency vitality rankings, earning the highest marks in new business performance, client portfolio growth and pitch participation. UM’s top performance was followed by Cossette Media and Touché. The three were identified as doing the best job among Canadian media agencies of weathering the challenges of
The Naked Collective, a startup based out of Ireland, announced Wednesday the Canadian launch of Mude – a line of vegan-friendly healthy drinks – which will be fully supported with a media buy meant to zero in on where the new entrant might be able to find a foothold. In Canada, out of the gate
UM’s Richard Fofana, VP, Digital will join previously announced co-chairs Susan Irving and Sandra Sanderson and 16 other experts from all corners of the industry, including brand marketing, creative, media, and PR. They will also be supported by a shortlist jury that will help narrow down the volume of submissions. The SIA Awards showcase breakthrough achievements
The campaign for BMO’s new Eclipse Visa Infinite card features influencer-generated content from several creators – including Priyanka, the winner of the inaugural season of Canada’s Drag Race. The marketing push – developed alongside FCB and Reprise – began with TV and OOH ads running across the country earlier this month, before launching online last week.
Last week’s deadly attacks on the U.S. Capitol likely won’t result in many Canadian brands jumping ship from Twitter and Facebook, even though they have restarted conversations about the role hateful content, misinformation and conspiracies that spread on the platforms play in political violence – and how ad dollars may support it. There is definitely an evolving
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account. While there has long been industry standard, third-party auditing around things like TV and print, Chris Herlihey, VP of analytics and insights for Mediabrands, says it has never gained traction in the digital space because of the sheer
UM’s VP Strategy, Richard Fofana, joins four other media industry experts and leaders to help make sense of all that happened in 2020 and forecast what’s yet to come in 2021, spanning the biggest issues/topics of the year, from D2C to D&I. Here’s what each of them had to say. Click here to read more
RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way. The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management. The Interpublic-owned UM earned an indexed score of
To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools. Like everyone else, UM was blindsided by the pandemic. But unlike some, the agency had already begun looking at changes to its structure and process prior to the crisis. As a result, its phones have been ringing off
