UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in Ontario Circle K convenience stores with retail displays, racks, and floor stickers. Designed to be
Category: UM in the News
Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights the health value of the cleaner product recipes, and the new packaging design with improved
Earlier this year Spotify launched Spotify Podcast Ads in Canada and will be launching the Spotify Audience Network, new advertising services on July 1. Powered by Spotify’s Streaming Ad Insertion tech, Spotify Podcast Ads deliver and report on confirmed ad impressions, rather than downloads, providing marketers with insights around who heard their ad and how
Ordering food during a game just got easier with the NHL’s official food delivery app. Throughout this playoff season, Skip has been displaying a unique QR code on TV screens during pregame segments, allowing consumers to automatically open the Skip app on their device for direct ordering. The significant media package was developed by UM
American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools, resources, and mentorship to help their business thrive and overcome barriers they are currently facing.
In a collaborative effort between client, creative agency and UM, Boston Pizza has launched a “Patio Re-training” campaign, based on the insight that after months of being at home, people may have forgotten dining etiquette. The campaign launched in Ontario simultaneous to Stage 2 reopening and included :30 and :15 TV spots, social posts, OOH,
Hershey Canada’s Reese’s Peanut Butter Cup is asking consumers how they feel about the smudge of chocolate and peanut butter left behind in the wrapper. Do they prefer their wrapper clean or sticky? The media campaign, led by UM, leveraged TV, OOH billboards, social media engagement through Director’s mix, Facebook polling, and TikTok’s new-to-market
According to a recent WARC and GWI research study, excessive ad frequency is more likely to have a negative impact on how consumers view a brand than if those ads were placed around unsafe content. Yet it’s challenging for media planners to have a clear view of ad frequency due to market fragmentation, measurement gaps,
A new Canadian study – Peak Openness: Leveraging Digital to Reach People When Most Willing to Consider – released by Spotify and IPG’s Magna, with support from UM, shows that consumers are more receptive to podcast advertising than TV advertising. The Canadian study of over 2,300 participants, found that 59% are receptive to podcasts ads versus only
According to the latest analysis by RECMA, UM Canada is among the world’s most competitive agencies to face in a pitch. The research firm compiled a list of only 16 agencies – out of the 719 RECMA evaluated – whose “Compitches” scores over the last three years totaled between 13 and 15 points, with the
