Category: UM in the News

Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers.  Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign. “When it comes to shifting launch dates or avoiding long creative turnaround times, digital out-of-home really is a

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UM’s fourth annual Impact Day saw UM Canada donating more than $100,000 worth of media for BIPOC-owned small businesses across Canada.  UM’s teams in Toronto, Montreal, and Calgary worked with media partners to source space that would only be unlocked if the team met their goal of collectively walking, running, or hiking 270 KM in

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A new study released by UM, MAGNA, and privacy browser Brave reveals that consumers are more likely to support brands in online environments where they have control. While most people, including Gen Z and Millennials, understand the role online ads play, the majority report negative feelings about ad load (67%) and ad tracking that feels

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UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in Ontario Circle K convenience stores with retail displays, racks, and floor stickers. Designed to be

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Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights the health value of the cleaner product recipes, and the new packaging design with improved

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American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools, resources, and mentorship to help their business thrive and overcome barriers they are currently facing.

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