Earlier this year Spotify launched Spotify Podcast Ads in Canada and will be launching the Spotify Audience Network, new advertising services on July 1. Powered by Spotify’s Streaming Ad Insertion tech, Spotify Podcast Ads deliver and report on confirmed ad impressions, rather than downloads, providing marketers with insights around who heard their ad and how the creative performed.

The launch is supported by a recently released research on the Canadian market commissioned by the company – Peak Openness: Leveraging Digital to Reach People When Most Willing to Consider, in cooperation with IPG’s Magna and support from UM .

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