American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools, resources, and mentorship to help their business thrive and overcome barriers they are currently facing. UM handled all paid media for this new campaign which enlists the support of Toronto Raptors star, Fred VanVleet.

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