UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in Ontario Circle K convenience stores with retail displays, racks, and floor stickers. Designed to be an “enduring icon” that serves as a brand builder, Oh Henry! says Hank will play a big role in everything the brand does for years to come.
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