Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers. Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign.
“When it comes to shifting launch dates or avoiding long creative turnaround times, digital out-of-home really is a great channel because you’re not printing the asset, and you don’t require the same approvals,” says Michelle Arksey, Director, Connections Planning at UM who led the campaign.
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