While many games still aren’t selling traditional media placements, some brands have recognized the potential in the medium by creating atypical integrations. In our POV series, UM Canada is evaluating new platforms and identifying possible outside-the-box opportunities for brands to play in new spaces, especially since the unique circumstances of the pandemic are bringing what
Category: Thought Leadership
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming? Steven Pemberton, digital analyst for UM Canada, says he’s seeing integrations with Animal Crossing: New Horizons begin to evolve – and the agency is keeping a close eye on the medium, increasingly helping clients
Today, UM announced the launch of its third global, first-ever virtual Impact Day. Over 100 UM offices closed to give employees the day to volunteer their time and resources to philanthropic organizations and important societal movements around the world. The team has carefully pivoted Impact Day into a virtual experience to ensure the safety of employees while still empowering them
The video chat wars are heating up, and even without traditional ad placements in place, the buzz around Houseparty is building. In UM’s latest POV, the Canadian team takes brand marketers through the pros of diving into this platform now, so that when the ad opportunities open, brands can get in on the action early.
Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,
Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, today released the Consumer Demand Forecaster, its proprietary machine
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. CARDonline looked at the slumps, spikes and surprises in Canadian media data and asked UM’s VP,
In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. We’re being assailed by the perfect storm. We are living in an age where society’s level of trust has already plummeted to record lows in terms of our view of government,
With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the
