In an effort to stop the spread of COVID-19, UM and Zulu Alpha Kilo launched a campaign that encourages Canadians and the world to stay home as we collectively try to flatten the curve. The integrated campaign, executed by UM, consists of broadcast, OOH, and social executions to display the hero ‘Stay Home’ creative featuring
Category: Campaign
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence. Women hold roughly 40% of the world’s wealth, but 57% still wish they were more confident in their financial decision making, according to a 2019 Allianz Life report. For its latest International Women’s Day campaign, UM and BMO wanted to
As the grocer invests more heavily in mobile and digital video, UM helps it leverage IGTV to amplify the reach of its TV spot. As Sobeys conjures up images of comforting holiday traditions, the media plan around its festive campaign is looking anything-but-traditional. While the grocer’s annual campaign kicked off with a TV spot which
Hershey Canada and UM are literally trying to give Canadians chills with a new marketing ploy for the Reese Peanut Butter Cup brand that uses the fast-growing practice of autonomous sensory meridian response, better known as ASMR. Reese’s Peanut Butter Cups will be featured alongside five popular ASMR practitioners—otherwise known as “ASMRtists”—in an 80-minute movie