For Estee Lauder’s second iteration of their ‘Made in Your Shade’ campaign, UM led the Canadian media strategy, working with their U.S. counterparts to execute social and OLV. The campaign, which promotes Estee Lauder’s locally produced Double Wear products, pushed broad campaign awareness via YouTube and showcased the campaign creative with social positioning to call out benefits for each featured spokesperson with :15-second spots. The campaign also increased investment in Facebook and leveraged the platform’s unique tools to deliver results.  

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