UM and Hershey’s upend cinematic conventions with the brand’s latest campaign, “Better with a Twist.” The campaign features a series of TV spots that add a unique twist to iconic movie moments reminding consumers that Twizzlers are the perfect movie snack. The campaign runs throughout the summer with a Cineplex partnership, activations in-store and on Spotify,
Category: Campaign
UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians. The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of
UM and Oh Henry! recently launched the “Hunger Happens” campaign that reminds Canadians about the inevitability of hunger. As an extension to this integrated campaign, the “Feeding Frenzy” contest was launched that leans in on spontaneity with a time-sensitive approach to shopper marketing. The brand is sending weekly mass texts to interested Canadians, giving them one hour
During the 2023 NHL playoff season, UM and Boston Pizza teamed up to show the brand’s allegiance to the Toronto Maple Leafs. Following the Bruins’ elimination at the hands of the Florida Panthers, the brand unveiled a billboard near Toronto’s Gardiner Expressway proclaiming, “Boston’s out, Auston’s in,” referring to Leafs centre and alternate captain, Auston
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
UM and BMO share a shopping guide for women-owned businesses this holiday season in a campaign titled “The Shoppable Ornament.” The guide is a miniature catalogue, with pages highlighting products from participating businesses with QR codes linking to their websites. The book’s final page links to a Pinterest board showcasing all women-owned businesses with additional
UM and Hershey’s highlight how baking can bring people together through three short films for Hershey’s ChipIts brand. The series touches on themes of love and connection through the true stories of Canadians from across the country. The series is available on social, YouTube, TV, and pre-show features at Cineplex that will run until Boxing
UM and Spotify team up for the brand’s “Wrapped” campaign, an annual year-end initiative built around a feature that analyzes users’ listening habits. Information ranges from most played artists and songs to the genres people listen to throughout the day, wrapped up as highly shareable graphics for social. The centrepiece of the Canadian campaign is
UM and BMO promote “Barrier Breakers,” a campaign showcasing how the brand is helping to remove systemic barriers faced by women entrepreneurs to achieve business success. The campaign is anchored by “More Than Gold,” a 12-minute short film about Joella Hogan, an Indigenous woman who runs The Yukon Soap Company. Joella was able to grow
UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to
