UM and Sobeys turn food adventures into cherished memories in the latest campaign for the brand’s new platform, “So.Be.It.” The campaign further strengthens Sobeys’ positioning as ‘Canada’s family grocery store’ and showcases how the brand can help families roll with the punches when it comes to messy and unpredictable family moments. The launch is supported by a national integrated campaign with activations across TV, OLV,
Category: Campaign
Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey,
UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.
UM and SkipTheDishes team up to launch the brand’s newest summer promotion, “Hot Deal Summer Pass,” gifting Skip customers $0 delivery all summer at no additional cost. Customers can receive their new Hot Deal Summer Pass in-app or online and access exclusive savings and partner offers throughout the summer months. The promotion launched on June
UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a
UM and Hershey’s upend cinematic conventions with the brand’s latest campaign, “Better with a Twist.” The campaign features a series of TV spots that add a unique twist to iconic movie moments reminding consumers that Twizzlers are the perfect movie snack. The campaign runs throughout the summer with a Cineplex partnership, activations in-store and on Spotify,
UM and AMEX teamed up to launch the “Elevated Membership” campaign that highlights the travel benefits of being an AMEX cardholder. In partnership with TikTok, the brand launched a category-first innovation to boost brand consideration and engagement among young Canadians. The ‘Choose Your Own Adventure-style’ interactive journey depicts a couple enjoying a perfect day of
UM and Oh Henry! recently launched the “Hunger Happens” campaign that reminds Canadians about the inevitability of hunger. As an extension to this integrated campaign, the “Feeding Frenzy” contest was launched that leans in on spontaneity with a time-sensitive approach to shopper marketing. The brand is sending weekly mass texts to interested Canadians, giving them one hour
During the 2023 NHL playoff season, UM and Boston Pizza teamed up to show the brand’s allegiance to the Toronto Maple Leafs. Following the Bruins’ elimination at the hands of the Florida Panthers, the brand unveiled a billboard near Toronto’s Gardiner Expressway proclaiming, “Boston’s out, Auston’s in,” referring to Leafs centre and alternate captain, Auston
UM and Hershey’s drive awareness to the brand’s Eggies products with a new campaign just in time for Easter. The campaign employs bright colours, animation, and upbeat music in three spots showcasing this year’s line up which includes Rainbow Milk Chocolate, Dark Noir, Whoppers, and Reese’s Eggies. Spots will run across Facebook, Instagram, Pinterest, and
