UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media
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UM was honoured with the Silver Media Agency of the Year award at the 2023 Strategy Agency of the Year Awards. The win is a testament to our clients, our people, and our community. Our drive for ‘Better’ means we are in constant beta, working with clients and partners to develop new ways to solve
UM brought home a total of six Effie Canada awards, including a grand prix, gold, silver, and bronze for work on BMO “NXT LVL”, one bronze for McCain “Make It A Fry Day” and a bronze for BMO “Rainbow Deposits.” These wins are a testament to UM’s unwavering commitment to drive innovation and business impact.
UM and SkipTheDishes gear up for the NHL season with the introduction of the GameTime Tarp, an activewear top for at-home game day viewing. This newest edition of the brand’s in-active wearable tech was created to combat messy food casualties and reimagine the at-home hockey viewing experience The garment was unveiled in SkipTheDishes’ newest spot
Ben Seaton takes over as the CEO of UM Canada. Previously, he held the position of EVP and client business partner and has now stepped into the shoes of Shelley Smit, who has been named CEO of IPG Mediabrands. Ben will be responsible for shaping the strategy, direction, and day-to day operations of the agency
We are excited to share that UM’s stellar work won four awards at the 2023 Strategy Awards. UM brought home two silver and two bronze for its impactful work on BMO across two different campaigns – NXT LVL and Rainbow Deposits. The Strategy Awards recognize the role of planning by celebrating the best marketing and advertising strategy work in
UM and Sobeys turn food adventures into cherished memories in the latest campaign for the brand’s new platform, “So.Be.It.” The campaign further strengthens Sobeys’ positioning as ‘Canada’s family grocery store’ and showcases how the brand can help families roll with the punches when it comes to messy and unpredictable family moments. The launch is supported by a national integrated campaign with activations across TV, OLV,
Just in time for back-to-school, OneVue, UM’s dedicated Johnson & Johnson (J&J) team, partnered with Zarbee’s to launch the brand in Canada. Zarbee’s is looking to connect with young parents through a range of products that offer cough relief and support immune systems. Products are made from ingredients like B vitamins, zinc, naturally sourced honey,
UM Canada employees joined over 120 UM offices across 50 countries on July 20th,to take part in UM’s sixth annual Global Impact Day, a day of service to give back to local communities around the globe. This year, the agency’s Toronto-based employees worked to clean up the St. James Park area in partnership with the
UM and BMO promote the brand’s latest campaign, “#BMOGrowTheGame,” cementing the brand’s position as the ‘Bank of Soccer’ and Official Supporter of the 2023 FIFA Women’s World Cup. The campaign features BMO’s recurring banker character and rising Canadian women’s soccer star Julia Grosso. The launch includes a series of TV, streaming, video, and social spots.
