UM is obsessed with delivering effective and impactful work that helps clients achieve their business growth objectives. This commitment is reflected in UM being ranked #1 in Canada, #2 in North America and #5 in the world on WARC’s Effectiveness 100 list for media. This list is the industry benchmark for agency impact and effectiveness, published annually to rank agencies worldwide.

Additionally, UM’s stellar work on BMO won the Grand Prix at the 2022 WARC Awards for Effectiveness North America (Customer Experience). UM also received two additional shortlists across different categories, including its breakthrough work for Hershey X NBA Sweeter Together. 

Check out the WARC Effectiveness 100 list here and the results of the 2022 WARC Awards for Effectiveness North America here.