News



Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,

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The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for

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UM wins a coveted Wood Pencil (bronze) pencil at this year’s D&AD Awards in the Gaming & Virtual Worlds/Use of Live Stream category for work on BMO’s “Gamer’s Branch NXT LVL.” Considered to be the world’s most prestigious benchmark for commercial creativity, the D&AD Awards celebrate and stimulate creative excellence in design and advertising. Click here

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Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying

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