Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming? Steven Pemberton, digital analyst for UM Canada, says he’s seeing integrations with Animal Crossing: New Horizons begin to evolve – and the agency is keeping a close eye on the medium, increasingly helping clients
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Today, UM announced the launch of its third global, first-ever virtual Impact Day. Over 100 UM offices closed to give employees the day to volunteer their time and resources to philanthropic organizations and important societal movements around the world. The team has carefully pivoted Impact Day into a virtual experience to ensure the safety of employees while still empowering them
The video chat wars are heating up, and even without traditional ad placements in place, the buzz around Houseparty is building. In UM’s latest POV, the Canadian team takes brand marketers through the pros of diving into this platform now, so that when the ad opportunities open, brands can get in on the action early.
UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,
Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, today released the Consumer Demand Forecaster, its proprietary machine
The latest global RECMA report shows that, of all the global media agency networks, UM boasts the healthiest score for its business vitality with 11.4%. The vitality score is based on criteria such as competitiveness in pitches (over a period of three years), new business balance, activity volume growth, participation in pitches, awards, and more.
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. CARDonline looked at the slumps, spikes and surprises in Canadian media data and asked UM’s VP,
In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do