UM has made the list of top agencies, ranking #45 overall in Strategy’s 2022 Creative Report Card. This marks UM’s second year making the list as the highest-ranking media agency. The report also recognizes UM as AOR for top brands: American Express, Levi Strauss & Co. and Sinai Health Foundation. Strategy’s Creative Report Card tracks and tallies the awards
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UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities. The “HerForShe” campaign features five women on the packaging of special Hershey chocolate bars and promotes their stories across the company’s
Smit, CEO, UM, joins fellow agency leaders to share what they are doing to motivate and retain talent amid the industry’s ‘great resignation’. “We are very proud of our ability to attract and retain top talent at UM. For the past three years, our turnover has been less than 10%, which is significantly lower than
SkipTheDishes and UM partnered on the brand’s latest campaign featuring new celebrity partner, Snoop Dogg. The campaign kicked off with a new :30-second spot introducing Snoop’s “Did Somebody Say Skip” anthem, in which the hip-hop star raps about ordering oodles of noodles and tacos to your chateau. The spot had a huge audience during the Canadian
UM’s CEO Shelley Smit joins 13 experts from across the industry to review entries and curate a shortlist for the best work in the media category for The Globe and Mail Young Lions Competitions. The Globe and Mail Young Lions Competitions is the Canadian qualifier for the Global Cannes Young Lions Competitions. Individuals aged 31
UM has released a new study The Rise of Live Streaming: Demystifying The Modern Twitch User, that explores what advertisers need to know about Twitch users and the livestreaming experience. Conducted in partnership with MAGNA, the study shows that users not only have high purchasing power, but they are also receptive to ads on the platform.
BMO has been committed to driving positive change and has launched several programs to support diversity, equity and inclusion. A key component of its new mission is to create “Zero Barriers to Inclusion”. To support the campaign, UM partnered with BMO on a short film titled “Jane’s Story,” featuring a young girl who has experienced a
Ad Age recently released its 2022 list of Best Places to Work, and UM is ranked among the winners. This annual competition honours the top 50 companies from around the world that stand out from the rest across various workplace factors, including employee benefits, company culture, company environment, employee perks, employee development, and employee engagement. Click here
Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. Dan Zangrando, EVP, integrated investments for UM, says that AVOD opportunities are growing in Canada, thanks to connected TV. However, while consumers are increasingly accepting of ads in exchange for free content, the
Looking to boost the popularity of Hershey’s Cookies ‘N’ Creme candy bar, UM and Hershey’s have reinvented the old favourite for a new generation of Gen Z’s and Young Millennials. In partnership with TikTok Content Creators, the campaign uses the product to spark creativity and inspire others to create their own collaborations. Click here to read
