UM and LePage team up to promote the brand’s latest campaign, “LePage Pro Support,” which addresses the demographic shifts in the Canadian construction market to include more women and newcomers to Canada. The campaign aims to honour experienced pros while inviting a new workforce to learn from their words of wisdom. Focusing on emotional connection over products, LePage hopes
Category: UM in the News
UM and American Express launched a compelling new campaign for small business owners, positioning its Premium Business card as the ideal choice for those starting or expanding their ventures. The campaign emphasizes the practical benefits of the card and taps into the emotional connection between an entrepreneur and their business. The campaign is supported by activations
We are proud and excited to announce that UM has been shortlisted for Strategy’s 2024 Media Agency of the Year. This prestigious nomination underscores our team’s exceptional talent, dedication, and hard work. This annual competition has agencies across creative, media, digital, PR, and design disciplines vying for the title of Canada’s top shop. Each agency submitted
UM and McCain partnered to launch the new brand platform, “Together is Golden,” which is rooted in the idea that fries possess the unique ability to bring people together. This idea is at the core of the brand’s current positioning, and the latest campaign brings this to life with two hero spots. “Together Is Golden” will serve
Jeenal Patel, Senior Director, Strategy, UM, has been selected to join the distinguished panel of judges for the 2024 Festival of Media North America. She will join fellow industry experts to celebrate and select the industry’s most compelling work that drives innovation and creativity. Click here to learn more.
We are thrilled to share that Ben Seaton, CEO, UM Canada, has made Marketing News Canada’s list of 24 Marketers to Watch in 2024. The selected leaders cement their position as key influencers in the marketing world, actively shaping the future of the field and inspiring marketers across Canada. As a leader, Ben is known
In honour of Pride Month, UM partnered with BMO to launch the third iteration of its “Rainbow Deposits” campaign. The campaign invites people to take photos of rainbows they find IRL and upload (“deposit”) them on a custom web app. For every rainbow added, BMO is donating $1 (up to $50,000) to Rainbow Railroad, a
Richard Fofana, EVP, Strategy, UM, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of media, what it will take to maintain mass appeal, and which formats will attract ad dollars. When asked about the industry’s outlook in five years and the pursuit of mass audiences, Richard commented,
The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation. Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for
Upfront season is in full swing, with the US Upfronts concluding in late May and most of the Canadian action kicking off in June. One of the big questions surrounding this year’s events is where ad dollars will be spent – will buyers stick with linear TV or are they more interested in streamer offerings? “Agencies and advertisers are still trying
