UM and American Express partnered on a campaign to support small businesses across Canada. The partnership is a continuation of American Express’ focus on strengthening relationships with owners and customers throughout Small Business Month, by highlighting the personal stories behind each business and deepening emotional connections. UM supported the 360 media campaign, which included paid social
Category: UM in the News
UM was once again ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a
UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and
UM and Heart & Stroke team up for a moving campaign, showcasing the tangible impact medical research has on people and their families. The long-form spot features Dr. Lori West, a pioneering pediatric cardiologist, who is brought to a café where everyone inside is a person whose life was saved and prolonged by Dr. West’s
UM Canada and Skip kicked off the delivery service’s largest campaign yet, leaning into comedy with actor Seth Rogen as the brand’s new face. The long-form spot, “Writers Room,” was directed by Emmy Award-winner Evan Goldberg and produced by Spy Films, blending humour with human insight to highlight Skip’s platform, “Skip to the Good Part.”
Tourism Ireland has appointed UM as its new global media agency of record, supporting its mission to grow inbound tourism, strengthen communities, and showcase Ireland on the world stage. We look forward to bringing the power of Full Colour Media to inspire travellers everywhere to experience all that Ireland has to offer. Click here to read
UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally.
Introducing Innovation Outlook 2025: The Canadian POV, IPG Mediabrands’ annual report exploring the key themes shaping the media landscape and influencing how brands connect with people today and in the years ahead. Featuring insights from leaders across IPG Mediabrands and UM, this year’s edition highlights four emerging trends: Tailored Media—a move toward more intentional content
Kelvin Mak, VP, Innovation and Intelligence, UM Canada, joined fellow industry leaders for a roundtable moderated by Media in Canada to discuss the future of the digital ecosystem. Amid antitrust lawsuits, data restrictions, AI content overload, rising misinformation, and weaker moderation, the roundtable explored how these shifts are reshaping the internet, what it means for
UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social