Dan Zangrando, VP of investments at UM and other industry buyers talk the good, the bad and the different for brands this year. There were numerous unknowns leading into this year’s virtual Upfronts – notably, whether programs would be produced in time for fall rollout. Naturally, it’s understandable that some marketers were cautious about making
Category: UM in the News
From a new OOH network to Quibi’s anticlimactic end, UM’s Erica Kokiw, VP of digital and Holly Martin, manager of connection planning, weigh in on what should buyers keep their eyes out for. Click here to read more
New global data from Nielsen shows that people are using free-to-play digital games like Fortnite, Call of Duty and Animal Crossing as more than just a means of playing games. Increasingly, the platforms are serving as virtual hang-outs for online “gatherings.” And Nielsen says this trend won’t suddenly reverse once real-world events become safer, either. Mediabrands shop UM has
While many games still aren’t selling traditional media placements, some brands have recognized the potential in the medium by creating atypical integrations. In our POV series, UM Canada is evaluating new platforms and identifying possible outside-the-box opportunities for brands to play in new spaces, especially since the unique circumstances of the pandemic are bringing what
Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming? Steven Pemberton, digital analyst for UM Canada, says he’s seeing integrations with Animal Crossing: New Horizons begin to evolve – and the agency is keeping a close eye on the medium, increasingly helping clients
Today, UM announced the launch of its third global, first-ever virtual Impact Day. Over 100 UM offices closed to give employees the day to volunteer their time and resources to philanthropic organizations and important societal movements around the world. The team has carefully pivoted Impact Day into a virtual experience to ensure the safety of employees while still empowering them
The video chat wars are heating up, and even without traditional ad placements in place, the buzz around Houseparty is building. In UM’s latest POV, the Canadian team takes brand marketers through the pros of diving into this platform now, so that when the ad opportunities open, brands can get in on the action early.
UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 million for its 2019 fiscal year. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. Late last year Energizer added responsibilities in the U.S. for its growing portfolio
Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion
Thanks to increased investment from companies like Amazon and Google, Canada is becoming a “tech utopia” and a promising market for innovation in areas like digital advertising and A.I., says a new report from UM Canada. The Outlook 2020 report says that advances in machine learning and the resulting A.I. applications have “completely redefined” the consumer experience,
