RECMA has released its latest global “vitality” rating of media agencies’ competitiveness, and UM leads the way.
The vitality score is an index based on qualitative measures such as competitiveness, revenue from new business, pitch participation over a three-year period, awards and the stability of top management.
The Interpublic-owned UM earned an indexed score of 10.4 across those 47 markets. Initiative (also owned by Interpublic) ranked second with 9.4 and Dentsu Aegis’s Carat came third with 9.1. The scores are current to August.