Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee. The table was created from just over 37 pounds of reused Nescafé coffee grounds, bonded together with sustainable soy-based resin
Category: Campaign
SkipTheDishes wanted to own the game-time meal moment during the NHL season. To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media. The campaign featured a spot with comedians, the Perlorian Brothers, sharing
Amex is supporting its newly redesigned suite of Aeroplan Cards by tapping into Canadians desire to take big trips again with its new campaign “Happy Places”. UM led the media buy for this TV and digitally-led activation which included a mix of :15 and :30-second spots for the remainder of the year across top-rated TV
UM partnered with Auxly Cannabis on the media strategy and execution for the brand’s largest campaign in its four-year history. The campaign was designed to help the brand stand out in a crowded consumer segment by promoting the “Monday Merries,” a unique and ownable idea. The campaign launched at the start of September and ran
Programmatic DOOH is increasingly becoming a channel of choice for many Canadian advertisers. Owing to the greater targeting and faster turnaround offered by this medium, UM decided to use 100% DOOH for Boston Pizza’s recent patio “retraining” campaign. “When it comes to shifting launch dates or avoiding long creative turnaround times, digital out-of-home really is a
In 2019, Sobeys became a Canadian Olympic sponsor, and the first “official grocer of Team Canada.” Running throughout the 2020 Tokyo games the “Feed the Dream” campaign features “Firsts”, the newest TV ad that celebrates and deepens the emotional and powerful connection between family, food, and sport— three things that unite Canadians, whether at home
UM has developed a full 360-degree plan to support the introduction of Oh Henry!’s new puppet mascot, Hank, who can’t stomach the thought of being hungry. The launch included activations across TV and social, paired with a four-week takeover in Ontario Circle K convenience stores with retail displays, racks, and floor stickers. Designed to be
Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights the health value of the cleaner product recipes, and the new packaging design with improved
Ordering food during a game just got easier with the NHL’s official food delivery app. Throughout this playoff season, Skip has been displaying a unique QR code on TV screens during pregame segments, allowing consumers to automatically open the Skip app on their device for direct ordering. The significant media package was developed by UM
For Estee Lauder’s second iteration of their ‘Made in Your Shade’ campaign, UM led the Canadian media strategy, working with their U.S. counterparts to execute social and OLV. The campaign, which promotes Estee Lauder’s locally produced Double Wear products, pushed broad campaign awareness via YouTube and showcased the campaign creative with social positioning to call