Thrive launches Nestlé’s newest Nesquik campaign, featuring the next generation of Nesquik consumers, “betweenagers”, while playing on nostalgia to reconnect parents with the brand. Thrive handled all the media buying for this multimedia TV, social and digital-led campaign which highlights the health value of the cleaner product recipes, and the new packaging design with improved
Category: Campaign
Ordering food during a game just got easier with the NHL’s official food delivery app. Throughout this playoff season, Skip has been displaying a unique QR code on TV screens during pregame segments, allowing consumers to automatically open the Skip app on their device for direct ordering. The significant media package was developed by UM
For Estee Lauder’s second iteration of their ‘Made in Your Shade’ campaign, UM led the Canadian media strategy, working with their U.S. counterparts to execute social and OLV. The campaign, which promotes Estee Lauder’s locally produced Double Wear products, pushed broad campaign awareness via YouTube and showcased the campaign creative with social positioning to call
American Express has been dedicated to helping BIPOC small business owners since early in the pandemic. Their new $1-million CSR effort called “Blueprint: Backing BIPOC Businesses,” is a program aimed at providing BIPOC business owners, across Canada, with the tools, resources, and mentorship to help their business thrive and overcome barriers they are currently facing.
In a collaborative effort between client, creative agency and UM, Boston Pizza has launched a “Patio Re-training” campaign, based on the insight that after months of being at home, people may have forgotten dining etiquette. The campaign launched in Ontario simultaneous to Stage 2 reopening and included :30 and :15 TV spots, social posts, OOH,
Hershey Canada’s Reese’s Peanut Butter Cup is asking consumers how they feel about the smudge of chocolate and peanut butter left behind in the wrapper. Do they prefer their wrapper clean or sticky? The media campaign, led by UM, leveraged TV, OOH billboards, social media engagement through Director’s mix, Facebook polling, and TikTok’s new-to-market
UM teamed up with Henkel to launch, Dial Clean & Gentle, a product line with a range of body wash and hand soap made with gentle and hypoallergenic formulas. UM led on media strategy for this campaign, including closed-caption ads on specialty TV channels paired with online video on social media. Click here to read
“Feed the Dream” is a large integrated effort ahead of the Games that includes activations across TV, online video, OOH, social and digital, as well as Canadian Olympic Committee branding on the grocer’s private label offerings, fleet trucks, shopping bags, and in-store end cap displays. The campaign invites Canadians to send messages of support and best
Neutrogena and J3 teamed up to celebrate Quebec’s skincare needs. “My Way” was Sinatra’s signature song and now Neutrogena wants Quebeckers to do it their own way. The brand created a full-funnel, 360° campaign which consisted of online, social media, TV, public relations, and retailer activation. J3 worked with Neutrogena on media buy for this campaign.
The Naked Collective, a startup based out of Ireland, announced Wednesday the Canadian launch of Mude – a line of vegan-friendly healthy drinks – which will be fully supported with a media buy meant to zero in on where the new entrant might be able to find a foothold. In Canada, out of the gate
