UM and Factor Canada are shifting performance marketing away from highlight-reel moments and toward the routines that make them possible. In a new year-long partnership with Toronto Blue Jays infielder Ernie Clement, the ready-to-eat meal brand anchors its story in the demands of a 162-game MLB season. A 30-second spot highlights Clement’s disciplined approach to preparation, positioning Factor as part of his everyday performance system. The campaign centres on consistency as the true driver of results, with Clement embodying that mindset on and off the field. The campaign launched nationally across TV, CTV, YouTube, social, out-of-home, and owned channels, reinforcing the idea that sustained habits power sustained performance.
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