The latest global RECMA report shows that, of all the global media agency networks, UM boasts the healthiest score for its business vitality with 11.4%. The vitality score is based on criteria such as competitiveness in pitches (over a period of three years), new business balance, activity volume growth, participation in pitches, awards, and more.
Category: Business Development
UM has added a number of new brands to its roster this year, but it’s ended the calendar year with one more. Food delivery SkipTheDishes has selected UM as its new media AOR in Canada. SkipTheDishes – or “Skip,” as it’s nicknamed affectionately – has a unique challenge for its media agency; it claims it’s
Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age. The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of
UM has added a new client to its roster: Movember has selected UM as its new media agency of record for the Canadian market. UM will handle media planning and buying for the Canadian operations of the global men’s health charity, and is already working on its fall campaign. Marketing director Karli Kirkpatrick says the
UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies, UM was cited as a leader and
UM has been named the media agency of record for online travel provider Expedia.ca. Elizabeth Dorrance, Expedia’s media director for the Americas, said in a statement that the company was looking for “an agency that was passionate about what we do.” She said on top of vision and strategy, UM provided a “cultural spark” that
