UM has added a new client to its roster: Movember has selected UM as its new media agency of record for the Canadian market. UM will handle media planning and buying for the Canadian operations of the global men’s health charity, and is already working on its fall campaign. Marketing director Karli Kirkpatrick says the
Category: Business Development
UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies, UM was cited as a leader and
UM has been named the media agency of record for online travel provider Expedia.ca. Elizabeth Dorrance, Expedia’s media director for the Americas, said in a statement that the company was looking for “an agency that was passionate about what we do.” She said on top of vision and strategy, UM provided a “cultural spark” that