UM was once again ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a
Category: Business Development
Tourism Ireland has appointed UM as its new global media agency of record, supporting its mission to grow inbound tourism, strengthen communities, and showcase Ireland on the world stage. We look forward to bringing the power of Full Colour Media to inspire travellers everywhere to experience all that Ireland has to offer. Click here to read
This year, UM celebrates its 15th anniversary. This tremendous milestone is the result of a consistent commitment to bold thinking, innovative strategy, and putting people first. The UM story is really about the power of collaboration and relentless curiosity. “Our success comes from always challenging what’s expected, and building a culture where people feel empowered
UM was ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for its exceptional performance which is a testament to
UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionize the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approaches and products across UM’s global network – embedding a powerful, new growth engine for brands to
UM was ranked the #1 media agency in Canada and the only agency to earn the coveted “dominant” rating, according to RECMA’s latest report. UM continues to lead in competitive pitches and business momentum, with an ‘A’ rating. UM has held the top spot since 2021 for it’s exceptional performance which is a testament to
Ben Seaton takes over as the CEO of UM Canada. Previously, he held the position of EVP and client business partner and has now stepped into the shoes of Shelley Smit, who has been named CEO of IPG Mediabrands. Ben will be responsible for shaping the strategy, direction, and day-to day operations of the agency
We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock. UM Canada will lead media strategy, development, investment, and execution for
FanDuel, the premier destination for online sports gambling, has selected UM as its media agency of record. UM will lead media planning and buying for the brand’s sportsbook and online casino in Canada, building awareness and market share across TV, digital, and partnerships. “We’re ready to help drive FanDuel’s exciting sports partnerships and marketing campaigns
UM takes RECMA’s top spot for Canadian agencies with a score of 22, the only agency earning a ‘Dominant’ classification, while also scoring highest in the vitality category with 12 points. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year.