Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape.
The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps, the next few to come: The End of Digital Media Duopoly, Twenty-Twenty Me, The Rise of Synthetic Media, and A Return to the Kitchen Table Internet.
Click here to read a full summary of the four key trends.