Family of Support is a child and youth mental health initiative launched by Sobeys in 2020. This year, UM partnered with the brand to launch a new campaign aimed at building an emotional connection with Canadians by leveraging real stories from patient ambassadors. The TV spot is supported by OLV, social, and an in-store fundraising
Category: UM in the News
UM’s innovation and creativity were recognized at this year’s Cannes Lions Awards with four medals. UM took home two golds and one bronze for its work on the Canadian Down Syndrome Society’s “Project Understood,” and a bronze for BMO’s “Gear Up.” The Cannes Lions have been championing creative excellence since 1954, providing a global destination
UM and American Express Canada are celebrating the end of lockdowns and the return of in-person events with a fresh campaign titled “Member When,” promoting the benefits of membership for cardholders. The campaign centres around a 60-second spot filmed from the point-of-view of various AMEX cardholders, putting them at the front and centre of the
SkipTheDishes partnered with UM to serve up a new installment of the “Did Somebody Say” campaign with artist Katy Perry. The campaign was launched during Pride Month and featured a dollhouse-inspired online video spot. The campaign was also supported by a Pride activation in Toronto – called the Pride Picnic Pop-up – that hosted three
The TV industry’s favourite time of year is in full swing and UM’s Deena Markus, Senior Director, Integrated Investment, shares her views and what the agency will be looking for this year from the Upfronts. “Content is everywhere,” says Markus. “Canadian broadcasters are no longer competing with just each other but also with the new
The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad, an organization that helps LGBTQ+ individuals escape countries where it is illegal to be gay.
UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into episodes of its self-produced TV series. UM worked with Bell Media to ensure 100% share
UM helped The Home Depot Canada launch its new platform with a TV buy featuring a new spot titled “Do to Done.” The kick-off spot highlights the satisfaction DIYers get from ticking off all the tasks on their to-do lists. The campaign launched on April 4th and will run across TV, OLV, social, print, and
UM has made the list of top agencies, ranking #45 overall in Strategy’s 2022 Creative Report Card. This marks UM’s second year making the list as the highest-ranking media agency. The report also recognizes UM as AOR for top brands: American Express, Levi Strauss & Co. and Sinai Health Foundation. Strategy’s Creative Report Card tracks and tallies the awards
UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities. The “HerForShe” campaign features five women on the packaging of special Hershey chocolate bars and promotes their stories across the company’s