UM Canada employees joined over 120 UM offices across 50 countries on July 20th,to take part in UM’s sixth annual Global Impact Day, a day of service to give back to local communities around the globe. This year, the agency’s Toronto-based employees worked to clean up the St. James Park area in partnership with the
Category: Thought Leadership
Richard Fofana, EVP, Strategy, UM, shares his thoughts on the evolution and future of strategic planning in Canada in a podcast episode from Account Planning Group of Canada (APG Canada). The episode is part of a 10-part series titled “APG Canada at 10,” hosted by strategy guru Michelle Lee, founder of strategic consultancy agency, Uncommon Sense. Michelle
We are excited to announce that four UM leaders have been selected as first-round judges for the 2023 Canadian Marketing Association (CMA) Awards. Congratulations to Erica Kokiw, EVP, Digital, Stuart Brown, VP, Client Business Partner, Kelvin Mak, Senior Director, Digital Strategy and Partnerships, and Jeenal Patel, Senior Director, Strategy. First-round judges will evaluate and select entries
UM and MAGNA Media Trails conducted a new study to explore how various ad formats can be used to increase the effectiveness of connected TV ad placements. The study is based on responses from over 3,000 Canadians on their experience of watching traditional and emerging ads in the connected TV space. The study provides recommendations for brands
Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape. The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps,
As Bill C-27 makes its way through parliament, experts like UM’s Erica Kokiw, EVP, Digital, are hoping for a transparent, ethical, and responsive framework. “Bill C-27 should include requirements for transparency of data collection, as well as clear guidelines for how data can be shared and used,” says Kokiw. “The bill should also include measures
UM Canada performed its fifth annual Impact Day on July 21, 2022. Being a part of the Better World initiative, Impact Day is UM’s annual day of service when employees across the global offices volunteer their time and resources to a social cause, encompassing the agency’s two core values: Caring and Community. This was the
Once again, UM has found its coveted spot in Strategy’s A-List. To be considered worthy of this list, agencies must represent the best of the best – by acing the Creative Report Card, being shortlisted for Strategy’s Agency of the Year, or cleaning up at major industry award shows around the globe. For UM, the
The TV industry’s favourite time of year is in full swing and UM’s Deena Markus, Senior Director, Integrated Investment, shares her views and what the agency will be looking for this year from the Upfronts. “Content is everywhere,” says Markus. “Canadian broadcasters are no longer competing with just each other but also with the new
Each year, the UM team creates its Outlook report that explores emerging technologies and their potential to become new media platforms. The Canadian POV of the report is an overview of the trends and topics that are expected to break out in the next few years, why they are important, and how marketers in Canada
