Ben Seaton, CEO, UM Canada, sat down with Media in Canada to discuss his first few months in the role and what he foresees for the agency in the coming years. “It’s been a great opportunity to sink my teeth into the entirety of the organization, learning from everybody and seeing how things are done
Category: Thought Leadership
Google has postponed the complete deprecation of third-party cookies to the second half of Q4, anticipating the phase-out to be complete in 2025. Despite the delay, UM continues to prepare clients for a cookieless world. “Whether cookies disappear tomorrow or next year, we continue to work closely with clients to futureproof their digital media to
The Super Bowl consistently garners millions of viewers each year, with this year’s event reaching an average minute audience of 10 million in Canada, in part due to the Taylor Swift effect. This sizable audience brings a hefty price tag for game spots, prompting the question: Is the investment worthwhile for Canadian advertisers? Deena Markus,
UM takes RECMA’s top spot for Canadian agencies for the third year in a row, with a score of 23, the only agency earning a ‘Dominant’ classification. UM continues to demonstrate industry leadership by earning the highest marks in new business performance, client portfolio growth and pitch participation, year after year. RECMA ranks media
UM Canada employees joined over 120 UM offices across 50 countries on July 20th,to take part in UM’s sixth annual Global Impact Day, a day of service to give back to local communities around the globe. This year, the agency’s Toronto-based employees worked to clean up the St. James Park area in partnership with the
Richard Fofana, EVP, Strategy, UM, shares his thoughts on the evolution and future of strategic planning in Canada in a podcast episode from Account Planning Group of Canada (APG Canada). The episode is part of a 10-part series titled “APG Canada at 10,” hosted by strategy guru Michelle Lee, founder of strategic consultancy agency, Uncommon Sense. Michelle
We are excited to announce that four UM leaders have been selected as first-round judges for the 2023 Canadian Marketing Association (CMA) Awards. Congratulations to Erica Kokiw, EVP, Digital, Stuart Brown, VP, Client Business Partner, Kelvin Mak, Senior Director, Digital Strategy and Partnerships, and Jeenal Patel, Senior Director, Strategy. First-round judges will evaluate and select entries
UM and MAGNA Media Trails conducted a new study to explore how various ad formats can be used to increase the effectiveness of connected TV ad placements. The study is based on responses from over 3,000 Canadians on their experience of watching traditional and emerging ads in the connected TV space. The study provides recommendations for brands
Each year, the UM team rounds up the key themes and ideas that they believe will shape the next few years: new technologies, market forces, and shifts in consumer behaviour that are changing the media landscape. The 2023 Outlook dives into four key trends that we anticipate being hot topics for this year and, perhaps,
As Bill C-27 makes its way through parliament, experts like UM’s Erica Kokiw, EVP, Digital, are hoping for a transparent, ethical, and responsive framework. “Bill C-27 should include requirements for transparency of data collection, as well as clear guidelines for how data can be shared and used,” says Kokiw. “The bill should also include measures